Site review -
This appears to a website that offers comparison quotes, but may
also be a website that is trying to educate people on car insurance.
The articles on the website are disjointed and do not serve a
purpose in the general scheme of things. They would be more use as
either largely expanded articles that go into depth about insurance
issues so that people may do research before comparing, or should be
collected together and put onto a blog.
Did it load ok on your desktop, tablet or mobile?
The websites loaded very quickly and did not insist on installing
cookies to render. The comparison function does demand cookies. The
website looks better formatted on a tablet device, but looked
cramped, ugly and cheap on a Smartphone. It also looks very cheap
and quickly made on the desktop version too. It is as if someone has
slapped together a bunch of articles in the hopes people will land
on them and click the compare link.
Was it easy to navigate?
No, it was not. The links are very hard to find. After searching and
clicking the three links at the bottom, you may discover that the
button at the top will take you to the pages you need to get to. The
links at a top are formatted like adverts because they are like
buttons, and the colours also seem reminiscent of affiliate
advertising too. The links do not appear to have an order, despite
their categories, and there seems little reason for each page, which
again makes them appear more like blog posts than articles on a
The website is useful if you want to find a place to compare car
quotes, otherwise the text is too fluffy, the website is too
inconvenient and the website has no clear use or purpose beyond
offering a link.
The website was clearly not made by a professional, both because the
Smartphone version and desktop version looks cheap, and because the
design itself is ugly in a day and age when you can get thousands of
templates for free. The website also uses language that makes you
doubt the professional nature of the writer, and one wonders if he
or she was in fact a blogger prior to being a web master.
How would you improve overfiftycarinsurance.co.uk?
Set up a hierarchical navigation system, give clearer categories and
flesh them out a lot more than they have been. Use a better template
for the website, reformat the website and make it look more
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